I’m home-based, so I have low overheads. This means I can pass these savings onto my clients, because I understand that small businesses and sole traders need to squeeze all the value they can out of every pound they spend.
I’m not a ‘career-marketeer’. I’ve an MBA from Edinburgh but my background is also in running small and medium sized enterprises, primarily in the leisure sector. As a result, I don’t deal in marketing acronyms or watchwords – just plain, jargon-free, understandable English.
I have a wide network of associates that I also use, all specialists and at the top of their respective fields – from graphic design to photography and filmmaking. It means I can fulfil a broad range of projects.
As a sole trader myself, I'm small and agile with a determined focus on the quality of my work, not the quantity of my clients.